Global Araç
Roas Calculator
ROAS
4.20x
$4.20 gelir, harcanan her $1 başına
Başabaş ROAS
1.82x
%55.0 marjda reklam maliyetini karşılamak için bu ROAS'a ihtiyacınız var
Performans seviyesi
Güçlü — agresif ölçeklendirin
Kâr dökümü
- Gelir
- $42,000
- Brüt kâr (gelir × marj)
- $23,100
- Reklam harcaması
- -$10,000
- Reklam sonrası gerçek kâr
- $13,100
2x ROAS kağıt üzerinde iyi görünür, ancak marjınız %50 ise sadece başabaş noktasındasınız — yeniden yatırım yapacak veya ekibi ödeyecek kâr yok.
ROAS (Return on Ad Spend) is the headline metric for ad campaign performance: revenue generated divided by ad spend. A ROAS of 4 means $4 in revenue for every $1 spent on ads. It's the dominant metric in paid-media reporting, but it's also the most-misused metric in marketing because revenue isn't profit. The critical break-even calculation: ROAS_BE = 1 / Gross Margin %. So a 50% margin business needs 2x ROAS just to break even (every $1 ad spend → $2 revenue → $1 in gross profit to cover the $1 ad spend). At 25% margin: 4x ROAS to break even. At 70% margin (typical SaaS): 1.43x ROAS. Reporting ROAS without context misses whether you're profitable.
The calculator takes ad spend, revenue generated, and gross margin %, then outputs: ROAS, break-even ROAS for your margin, gross profit on the campaign, net profit (gross profit minus ad spend), and profit margin. Plus the often-missed “ROAS-to-profit- conversion”: at 50% margin and 4x ROAS, you generate $4 revenue per $1 spend, $2 gross profit per $1 spend, $1 net profit per $1 spend after subtracting the ad spend — meaning your ad-driven business actually doubles your money but it looks like “ 4x return” on the headline. Without margin context, ROAS is misleading.
Strategic considerations beyond the math: (1) Different campaigns have different target ROAS. Top-of-funnel awareness campaigns: lower ROAS expected (1-2x); building demand. Bottom-of-funnel conversion campaigns: higher ROAS (4-10x); capturing existing demand. Don't hold all campaigns to same target. (2) Lifetime value vs first-purchase ROAS — if your customers repurchase, first-purchase ROAS undersells true value. SaaS, subscription, high-LTV businesses can profitably run campaigns with first-purchase ROAS under break-even because subsequent revenue covers it. Use LTV/CAC for these businesses, not just ROAS. (3) Attribution matters — Meta's reported ROAS often differs significantly from actual incremental ROAS because of last-click attribution biases. iOS 14.5+ privacy changes broke much of historical attribution. Test incrementality (geo holdouts, lift studies) to validate platform-reported ROAS. (4) Marginal ROAS > average ROAS — adding spend often pushes you into less-efficient audiences. The next $1,000 in ad spend has lower ROAS than your average. Track marginal when scaling.
Nasıl Kullanılır
- Enter ad spend (campaign or aggregate budget).
- Enter revenue attributed to the campaign.
- Enter your gross margin % (true cost-of-goods-sold rate).
- Read ROAS, break-even ROAS, gross profit, and net profit.
- Compare to your target — break-even ROAS sets the floor; profitability requires being above it.
Ne Zaman Kullanılır
- Evaluating ad campaign profitability — ROAS alone misleads; need margin context.
- Setting target ROAS for new campaigns based on your specific margins.
- Comparing channels (Google vs Meta vs TikTok ROAS at fixed spend).
- Quarterly marketing ROI review.
- Convincing leadership to expand or cut ad budget based on real profit.
Ne Zaman Kullanılmaz
- Top-of-funnel awareness campaigns where direct revenue isn't the goal.
- High-LTV subscription businesses — first-purchase ROAS undersells; use LTV/CAC instead.
- Brand-building or PR campaigns — different metric framework needed.
- Cross-channel attribution analysis — use multi-touch attribution tools, not single-campaign ROAS.
Yaygın Kullanım Senaryoları
- Verifying a number or output before passing it on
- Quick calculation during a typical workday
- Pre-decision sanity-check on inputs and outputs
- Educational use — demonstrating the underlying concept
Sık Sorulan Sorular
What's a good ROAS?
Margin-dependent. Break-even ROAS = 1 / gross margin %. So at 50% margin, 2x ROAS breaks even — anything above is profit. At 25% margin, 4x ROAS breaks even. At 70% margin (SaaS), 1.43x ROAS breaks even. Most e-commerce targets 4x ROAS at 30-40% margins. SaaS rarely uses ROAS in the same way — uses LTV/CAC instead. Your “good” ROAS depends entirely on your margin profile.
Why are platform ROAS numbers different from actual?
Attribution. Meta's reported ROAS uses last-click or last-view attribution within their tracking window — generously claiming credit for sales that would have happened anyway. Apple iOS 14.5+ privacy changes broke much of cross-app attribution; reported numbers often inflate by 20-50% vs actual incremental contribution. Test incrementality via geo-holdouts or media-mix modeling to validate platform claims. Don't take Meta / Google / TikTok ROAS at face value.
Should I include shipping / fulfillment in margin?
Yes for true ROAS. Calculate gross margin as: (Revenue - COGS - Shipping - Fulfillment costs - Payment processing) / Revenue. Many businesses use a flattering “gross margin” that excludes some COGS components, which makes ROAS look better than it is. Be conservative; include all variable costs of fulfilling each sale.
Marginal vs average ROAS?
Average ROAS = total revenue / total ad spend across a period. Marginal ROAS = revenue from THE NEXT $1,000 of spend. They're usually different. Adding ad spend typically pushes into less-efficient audiences; the next $1,000 may earn 60-80% of the average ROAS. When scaling, track marginal — it tells you how much further you can profitably go. When holding constant, average is fine.
What about LTV-adjusted ROAS?
For repeat-purchase businesses, first-purchase ROAS undersells. Customer LTV (lifetime value) often 2-5x first-purchase value. Run break-even calculation using LTV: target ROAS = 1 / (gross margin × LTV multiple). E.g., 50% margin, customers buy 3x average lifetime → break-even first-purchase ROAS = 1 / (0.5 × 3) = 0.67x. You can profitably acquire customers at 1x ROAS as long as LTV math works.
Should I expand if ROAS is high?
Maybe. High ROAS often means under-investment in growth — you could profitably spend more. BUT: marginal ROAS will be lower than average. Expanding 50% might keep you profitable; expanding 200% might push you below break-even. Test in increments: increase budget 20-30% and observe ROAS impact. If ROAS holds up, increase again. Don't double overnight; let the algorithm learn at the new spend level.