Valuing Your Digital Content Assets
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The three valuation lenses
“Is my content inventory worth anything?” comes up most often when someone is thinking about selling, getting acquired, or filing taxes. The honest answer: yes, but the value depends entirely on which lens you’re using. Tax accountants, insurance brokers, and content-site brokers will give you wildly different numbers for the same library.
Lens 1: replacement cost
Every “how much is my content worth?” conversation reduces to one of three lenses, and the right answer depends on who’s asking:
Lens 2: traffic-driven value
Mature deals reference all three. If you only have one number, you’re leaving money on the table or being asked to take less than you deserve.
Lens 3: revenue-driven value
The simplest model. Three inputs:
Monetizing existing content (the underused move)
Example: 120 articles × 4 hours × $75/hour = $36,000 replacement cost.