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Protein Target Debunked

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The actual numbers

The 1g of protein per pound of body weight rule is everywhere on fitness social media. The actual research suggests less for most people. Here’s what 2026 evidence says and how to set your real target.

Where the “1g/lb” came from

Bodybuilding lore from the 80s, popularized by social media. It’s not wrong — it’s just not necessary for most people, and it crowds out other dietary goals (fiber, micronutrients, calorie balance).

What to spend optimization energy on instead