How To Write Title Tags
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Length limits: 60 characters, 600 pixels
Google displays about 600 pixels of title text on desktop, which corresponds to roughly 60 characters of average-width text. Mobile truncation is similar or slightly tighter. The 50-60 character range is the safe target. Titles over 60 characters are frequently truncated with an ellipsis. Titles under 30 characters tend to be too vague to differentiate. Every character above 60 is a bet that Google will still show your title in full, and that bet usually loses.
Pixel width beats character count
Google uses pixel width, not characters, to decide where to truncate. Wide letters (M, W, capitals generally) and special characters consume more pixels. Narrow letters (i, l, t, punctuation) consume less. A title that fits 63 characters of narrow text may exceed 600 pixels; one that fits 57 characters of wide text may fit easily. Pixel-aware checkers measure against the Arial font Google uses in its SERPs, which gives a more accurate truncation point than a character count alone.
Query match and click-worthiness
Every indexable page should have a unique title tag. Duplicate titles (especially across pagination, sort variations, or filter combinations) confuse Google and waste crawl budget. Use canonical tags to consolidate filter URLs and make sure the canonical page has a distinctive title. Google Search Console flags duplicate titles in the Coverage report.
Brand placement
Google Search Console’s Performance report shows CTR per query and per page. Pages ranking in positions 2-6 with below-average CTR are title-rewrite candidates. Benchmarks: position 1 averages around 30-35 percent CTR, position 3 around 10-12 percent, position 10 around 2-3 percent. If your page sits at position 3 with 4 percent CTR, the title is underselling. Rewrite, wait two to four weeks, compare.