How To Write A Cover Letter
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1. Start with why you care about this job
Cover letters are easy to write badly and just hard enough to write well that most people don’t bother. That’s your opportunity. A decent cover letter — even 400 crisp words — puts you ahead of 80% of applicants who submit generic boilerplate or skip it entirely.
2. Keep it under one page
This guide covers how to write a cover letter that actually gets read, without clichés, without templates, and without the painful intro “I am writing to apply for…”
3. Lead with your strongest specific result
Not a list of qualifications. Not “I am excited to apply.” A genuine sentence about why this specific role at this specific company caught your attention. Specificity here signals real research. “I’ve used your product X since 2022 and was delighted when I saw role Y.”
4. Make it about them, not you
3-4 paragraphs. 300-500 words. Hiring managers spend 60-90 seconds on a cover letter at most. Anything longer is skimmed or skipped. Respect the reader’s time and edit aggressively. Shorter is harder and better.
5. Address the job posting specifically
Weak pattern: “I want to learn and grow in this role.” Strong pattern: “Your team is scaling the payments platform, and my work on X/Y/Z at Acme directly addresses the challenges I saw in your engineering blog.” Frame yourself as a solution to their problem.
6. Avoid clichés
Read the posting 3 times. Note the 3-5 key skills or outcomes they emphasize. In the cover letter, explicitly connect your experience to those. Generic letters signal that you applied to 50 roles and spent 2 minutes on this one.
7. Write like a human
“I’m a team player.” “Passionate about excellence.” “Self-starter.” These phrases are so overused they carry no signal. Replace every cliché with a specific example of the behavior the cliché was trying to describe.
8. Don’t repeat your resume
The resume is the resume. The cover letter is the story a resume can’t tell — why you care, why you’re specifically good for this, the context behind the accomplishments. If your cover letter just restates the resume, it’s wasted paper.
9. Close with a clear next step
“I’d welcome the chance to talk about how my experience with X could help your team with Y.” Direct, confident, action-oriented. Don’t grovel. Don’t use phrases like “I hope you will consider me.” Confidence (without arrogance) reads well.
10. Proofread ruthlessly
Typos kill cover letters. Read it 3 times. Read it aloud. Run it through a grammar tool. Get a friend to read it. One typo is survivable; two is damaging; three puts you out of the running at a detail-oriented company.
11. Customize every letter
If the application says “cover letter optional” — still write one. If the application has no cover letter field — skip it. Don’t email it cold unless asked. Over-sending is a signal of desperation.
12. Know when to skip it
Paragraph 1: Why this specific job caught you. Paragraph 2: A concrete result that shows you can do it. Paragraph 3: How your background maps to their needs. Paragraph 4: Clear close with next step. That’s the whole letter.