How To Add Schema Markup
📖 Bu rehber ToolPazar ekibi tarafından hazırlanmıştır. Tüm araçlarımız ücretsiz ve reklamsızdır.
JSON-LD vs microdata vs RDFa
Schema.org data can be embedded in three syntaxes. All three produce the same semantic graph; they differ in how they wrap the markup.
The JSON-LD skeleton
Pick JSON-LD unless you have a specific constraint otherwise. It is the only format that lets you keep structured data decoupled from the DOM your CMS produces.
Article — news, blog, long-form
Every JSON-LD block needs a context and a type. The rest are properties of that type as defined on schema.org.
Product — the big rich-result earner
Google requires reviews to be written by humans and visible on the page. Auto-generated ratings or ratings invisible to users trigger a manual action for spammy structured data.
FAQPage — powerful but restricted
As of August 2023, Google shows FAQ rich results only for authoritative government and health sites. Everyone else still benefits from the clearer semantic signal, and the snippets may return for other verticals later.
BreadcrumbList
Every question in the markup must appear verbatim on the visible page. Asking in the markup what the page never actually answers is a policy violation.
Organization and Person
Run every change through two validators before shipping.
Testing tools
After deploying, monitor Search Console’s Enhancements reports. They surface warnings and errors across your whole site, with per-page error lists.